Accentuate the positive
17 May 2011
Fine & Country Ensures Your Property is Presented in a Superior Fashion
According to statistics a typical vendor selling their house at the moment has only a 5% chance of successfully selling it in any given 4 week period. Additionally, with over 1.3 million properties on the market, it has never been more important for vendors to take every possible advantage in presenting their properties in a superior fashion to the competition. Therefore, Fine & Country is launching the ‘Accelerated Marketing Programme’ which is designed to increase the visibility of their vendors’ home to targeted buyers through a number of innovative marketing techniques which can ultimately accelerate the sales process.
Each home marketed under the programme has a short film clip, a “videoette” made which adds a new dimension to presenting the property online and allows the consumer to view a life-like glimpse into what it might be like to live in the property. This is also featured on major portals such as Rightmove, Zoopla and Prime Location, iPhone App, social networks (such as Facebook) and YouTube. Importantly a presence on these major portals dramatically improves the chances of the property being found by the growing numbers of prospective buyers searching on the internet.
Unique to Fine & Country, vendor interviews are conducted over the telephone by journalists providing a ‘wish you were here’ insight which explores their motivations and aspirations, detailing items such as the vendors’ favourite room and what they will miss most when they move, all enhancing the lifestyle aspects to prospective purchasers.
Other elements include the production of high quality, studio designed property brochures which are available in an electronic page-turning version which can easily be emailed with the videoette to friends and family to gauge their opinion; inclusion in a regionally distributed lifestyle magazine called Refined which professionally presents the character and location of a property in a full-page feature and printed and touch screen window cards for the local agents’ office and the prestigious headquarters in Park Lane, Mayfair which provides an engaging promotion to the lucrative London and international investor.
This powerful and integrated campaign is not only designed to increase viewings and accelerate the sales process for new properties on the market, but also for those homes that have already been on the market for a length of time. This new programme combines the best of old and new media to help secure a quick and successful sale at an attractive price.
Paul Harris Sales Manager at Fine & Country Cambridgeshire says: “Simply being attractively priced and available to view on the major portals is no longer sufficient to make a sale. Fine & Country understands the importance of promoting homes through the increasingly powerful online, social media and mobile channels. A house needs to resonate emotionally with a potential buyer and we have found that people relate and aspire to certain lifestyle aspects in a particular location.”
For more information please contact your local Fine & Country Agent on Tel: 0845 6032825 or visit:
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