Special Agents Wanted

Special Agents Wanted

Finding the right estate agent to represent your property could be the difference between enjoying a quick, hassle-free sale and suffering a frustrating, drawn-out nightmare. Simon Bradbury, Partner of Fine & Country Cambridgeshire explains what to keep in mind when locating these industry professionals.

“Narrow your search down immediately by getting feedback on agents, whether that’s from family and friends or website comments. Good reputations are far harder to earn than bad ones so positive recommendations are worth following up.

“Once you have a shortlist, do you own research. How established are these firms? Do they have a good track record of selling properties similar to yours? If they specialise in city apartments and you have a five-bedroom house in the country, look again.”

Probably the most important factor to consider is how the agent will market your house. Simon Bradbury advises, “You must find out what methods an agent will use to advertise your property. A small, local firm’s range may be limited and a photo in a branch window is simply not good enough. Fine & Country is part of an international network of real estate offices, meaning your home can reach a global audience. But that’s just the start.

“At Fine & Country, we are experts in maximising the marketing potential of your property. As well as using the traditional press we will also showcase your home in our own national and international publications and organise open house events.

“We also understand that with an exclusive property there’s also a lifestyle that’s on offer and that requires a more sophisticated and intelligent form of marketing. Our state-of-the-art website promotes your home in a much more interactive way compared to our competitors, using ‘videoettes’ whereby clients can take a tour from anywhere in the world and a benefits from a much more user-friendly search engine that presents results in a variety of customisable ways.

“We can also call upon our cutting edge mobile phone apps and our presence on social media portals such as Facebook, Twitter and YouTube.

“It’s by using creative and effective strategies that we’ve not only gained both the Best UK Estate Agency Marketing Five Star award at the International Property Awards and gold for Best Marketing at the Estate Agency of the Year Awards but also become the choice for many satisfied vendors.”

For advice on buying or selling a property, please contact Fine & Country Cambridgeshire on 0845 6032825 or visit www.fineandcountry.com