Sun, Sea and Searching for a Property
27 July 2011
Fine & Country Cambridgeshire’s award-winning marketing of prestige properties has now become ubiquitous. Due to the company’s development of new mobile applications, viral marketing and portal syndication buyers looking for their ideal home can now literally search for property whether they are at home, on the beach, at the airport or overseas.
When vendors market their home with Fine & Country, their property is marketed to 13.3 million potential purchasers as all properties are not only represented on fineandcountry.com but 15 other property portals such as Zoopla, Findaproperty, Globrix and Primelocation.
The new technology employed by Fine & Country enables a vendor selling their property to reach all types of people, searching on many types of mobile device, in many different locations. For example they can reach the senior executive who searches for property whilst sitting at the airport, waiting to board his/her flight. The iPhone and iPad application developed by the company provides justified content that is easy to browse on mobile devices.
The viral marketing employed on Facebook, through an innovative property search and share feature enables a vendor to reach the young professional who spends half his/her time online on social media sites. They also have a chance of catching them on You Tube and fineandcountry.tv where animated films are posted of prestige properties.
The major portals with their extensive online marketing and high SEO ratings enables the vendor to also reach that important high spending international audience, who are unfamiliar with the agents they should be going to in the UK. This group typically end up on the major property portal sites which always rank highly in online searches.
The busy mum, who browses the internet after the kids are in bed, to research for a new property is able to watch Fine & Country videoettes (short animated films) of properties she is interested in which tell her more about the kind of lifestyle she could have if the family lived in that house.
Richard Combellack, Head of Marketing at Fine & Country says: “In today’s market we have to make it as easy as possible for buyers to access information on our properties as the amount of time people have for searching for property and conducting viewings is often limited. With over 75% of the active internet population using social media every day we felt it was important that we have a presence on all the major social media networks and facilitate the sharing and passing on of property details as much as we can.”
FOR MORTGAGE ADVICE THOMAS MORRIS CAN INTRODUCE YOU TO PARTNERS FINANCIAL.