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Arguably, our most successful community event so far this year was our #OneThousandItemsOfFood campaign. This hugely ambitious project touched communities across Britain, and was inspired by Thomas Morris Sales & Lettings Director Simon Bradbury. The idea was to significantly ‘scale up’ a similar more local challenge undertaken by Thomas Morris Sales & Lettings in the previous year… and take it national by teaming up with the highly regarded estate agency network – Relocation Agent Network (RAN). This is what Richard Tucker FNAEA and Managing Director of RAN had to say:
Simon Bradbury, Director of Thomas Morris, is a long-standing member of our Relocation Agent Network National Advisory Council. He regularly comes to us with suggestions on how we can utilise our over 600 member offices to get engaged with their local communities and raise charitable funds for good causes.
A great example of this is our recent #OneThousandItemsOfFood campaign, which we promoted between 14th to 21st June in conjunction with the Agents Giving Charity and the Trussell Trust. The Trussell Trust runs a network of over 425 foodbanks, helping support people in crisis across the UK by providing services like money advice, holiday clubs and cookery courses.
Simon came to us and suggested that we ask our members to not only collect food, but to offer their offices as drop off points for members of the public who chose to donate to our campaign.
Together with Simon, we created videos and marketing material including flyers, posters, email footers, and a #OneThousandItemsOfFood hash tag which featured on Twitter. We were delighted to help develop Simon’s ideas and use our RAN member offices and his ideas to support Relocation Agent Network’s engagement with their local communities.
We got such an amazing reaction to the campaign, easily bettering our 1,000 items target – raising over 6,000 items of not just food, but many of the essentials needed by people that need support from organisations like the Trussell Trust.
Thanks to Simon’s passion and drive, not only as a top estate agent but as a business owner who genuinely wants to help make a difference to people in his own community, we far surpassed our original target and are now planning the campaign for 2019!
Richard Tucker – Managing Director, Relocation Agent Network
Local Newspaper Campaign – The Hunts Post
The results at a local level for Thomas Morris Sales & Lettings were very impressive – collecting over 400 items of food for those in need across the seven locations in which we operate. This was achieved by effective use of social media, local newspapers, advertising within the branches, and other digital marketing. We even delivered the food to one local foodbank who allowed us to video their amazing work for the local community to see and consequently more fully understand. This video was shared in our digital newsletter and via social media.
Finally, members of staff at Thomas Morris Sales & Lettings willingly gave up their own time to for a number of evenings to actually distribute food directly to the homeless in Peterborough. This is something that we now regularly do.