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How To Get Into Your Buyers’ Mindset

August 17th 2019
By: Thomas Morris
How To Get Into Your Buyers’ Mindset

Selling your home can be challenging, and you likely have aims and goals. However, so does the buyer. As the vendor, you must focus on pleasing the likely buyer of your home. If you know how to get into your buyers’ mindset, the sales process becomes more straightforward.

What is in the buyers’ mindset?

Each buyer is unique, and what interests one buyer may not be of value or merit to another buyer. However, there are enough common issues that buyers care about to give you aspects to focus on.

The current condition of your property matters

Through images on a website and during a viewing, buyers will form an impression on the current state of your home. Generally, the better the condition of your home, the more appealing it will be to buyers. Also, if your home is in good condition, you can justify setting a higher price.

However, if your home isn’t of a high standard, don’t despair. You may decide to renovate the property. If you have the time and money, you can bring your home up to a higher standard, and connect with more willing buyers.

Alternatively, many buyers are searching for homes with potential, the houses that many people refer to as “fix-up” properties. The price for these homes is generally lower than the average price of homes in the area, but with the right buyer, you can sell quickly. Also, you don’t have the cost or inconvenience of carrying out home improvements.

No matter the current condition of your home, there is probably an interested buyer. You need to ensure you connect with them and appealingly present to them.

Does your home have potential?

For many buyers, the true beauty of a home lies in its potential, and not its current condition. Many agents consider the potential for growth and development as a critical factor in the value of a property. You can see those prospective buyers such as a couple may want an additional bedroom so they can grow their family in the home.

If your home has space, or there is potential to add or develop space, finding the right buyer for what you offer will make selling your home a more straightforward process.

Does the home fit with lifestyle choices?

It may be your home is ideally suited to a buyer with a particular lifestyle. A house with a large garden area appeals to people with children or pets. It may be the location of your home, and the proximity of shops, schools or facilities makes it perfect for some buyers over others.

When you determine the characteristics of your home and community, it becomes easier to target the most likely buyer and present them with what they want to see.

When you have an idea of what the likely buyer is looking for, it becomes easier to reach out to them. By tailoring your price, marketing, and how you stage your property to fit with a buyers’ mindset, you increase the likelihood of connecting with a buyer.

At Thomas Morris, we believe there are buyers for every type of home”, said Thomas Morris Royston Branch Manager Erin Carroll. “As we are experienced in the local area, we provide you with guidance in reaching the most likely buyer. If you want to connect with people who hold a genuine interest in your house, please get in touch.”

Selling your home is stressful, but with the right support, you can make the process easier. To find out the value of your home book a valuation at a time to suit you, alternatively, you can phone our Royston branch, managed by Erin Carroll by calling us on 01763 243331.