Even though the demand for rental property in the UK is high, it is a competitive market. If you are a landlord, you know many other landlords are operating in your area. To let your property, you need it to stand out from the crowd, making sure tenants see it.
“The rental market in and around Biggleswade is competitive for landlords”, said Thomas Morris Biggleswade Branch Manager Ryan Coyne. “However, our experience has helped us show landlords the tips and tricks that boost tenant interest when letting.”
Know Your Audience And What They Want From You
While each tenant is unique, it is possible to categorise tenants into groups based on definable features and interests. Your rental property likely has a feature or aspect which makes it more suitable for one type of tenant, and less so for others.
If you have a modest flat with one or two bedrooms, it will be better suited to young professionals or a downsizing couple than a growing family. The location of your apartment may also influence which tenant is likely to show initial interest. Therefore, you need to focus on the most suitable tenant, and then base the marketing on meeting and fulfilling their needs.
If your property has a garden area, you have a fantastic platform to engage young families looking for outdoor space for their children to play. If your property is energy efficient, you have a strong starting point in engaging savvy tenants. You can also reach tenants who make significant decisions based on the environmentally friendly nature of the property.
Provide Additional Features or Services Of Interest
If many rental properties in your area are available, you could offer something extra to attract attention. Providing broadband or offering a dry cleaning service is likely to make your listing stand out effectively.
Showcase Local Amenities and Facilities
When letting rental property, you must consider the local area, and what it offers to prospective tenants. If the property is in the catchment area for a well-regarded school, make sure you engage families with this information.
If there are many well-reviewed bars, clubs and restaurants close to your property, the accommodation will likely appeal more to students and young professionals than families. Shopping, transport options, green space and the general sense of community are all aspects that make your home stand out from the crowd.
To best utilise these features, let your property with a local letting agent. Local knowledge is crucial in the letting industry, so make this a cornerstone of your promotional activities.
Improve The Quality of Your Marketing
No matter how appealing your rental property is, if the marketing is of a poor standard, potential tenants will ignore you. You need high-quality images, your marketing should include relative keyword terms, and you need to accentuate the positive points of your property.
A well-written listing, with professional images, that is tailored to your audience will increase the likelihood prospective tenants will pay attention. Consider rotating your pictures every few days, giving you a better chance of engaging people who previously dismissed your listing.
Letting property is stressful, but with the right support, you can make the process easier. Book a valuation at a time that is suitable to you or alternatively, you can phone our Biggleswade branch, managed by Ryan Coyne by calling us on 01767 310111.